noodle creative marketing

Honda NZ
Client brief: As the largest entrant in the AA ENERGYWISE Rally, Honda New Zealand asked noodle images to record their team’s involvement for perpetuity. Driving 1,763km in just four days, we followed (and often overtook) the Rally’s 49 competing vehicles around the North Island, recording key moments in New Zealand’s biggest competition for fuel efficiency. Images needed to be easily accessible daily for print media, PR, blogs and other social media channels.

Client feedback: “When we decided to make a considerable investment in the 2010 AA Energywise Rally, we knew we had to find a professional and all-encompassing photographer who wouldn’t miss a moment of the event. Jake Morgan was recommended to us and we definitely were not disappointed. Prior to the event we gave Jake some broad guidelines of what we wanted in terms of photos, and with this minimal direction he took the job by the scruff of the neck and just made things happen. As well as fantastic photography, which we can use for advertising and PR purposes for years to come, Jake’s timing and presentation of all his work was immaculate. I’d have no hesitation in recommending him as the photographer for your next event.”  Dominic Hoeft - Assisitant Product Manager, Honda NZ